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Getting a suitable domain name

Are you planning on marketing your business overseas? Is your market local, national or global? Answering these questions will help you decide on a suitable Top-Level Domain (TLD).

A Top-Level domain (TLD) is one of the domains at the highest level in the hierarchical Domain Name System of the Internet. As of May 2019, the root domain contains 1531 top-level domains. The most common TLDs are .com, .org, .net, .gov, .biz and .edu. These common TLDs often have guidelines, but they are generally available to any registrant, anywhere in the world.

ccTLDs are Country Code TLDs and they represent specific geographic regions or countries, for example Barbados is .bb, Denmark is .dk and Australia is .au. Restrictions apply to registring .au, in general, registrants must be Australian and registration is overseen and regulated by the .au Domain Administration Ltd (auDA).

Your choice of TLD and/or ccTLD depends on the markets you wish to access and it will affect your Search Engine Optimistaion (SEO) as to wether you’re found on the first page of a Google Search or buried on page two or further!

In general, if you are doing business for profit in Australia, you would choose .com.au domain because you will rank higher in a Australian Google Searches and you gain the credibility that goes with the registration restriction of having a .au ccTLD.

.au Domains

asn.au

For incorporated associations, political parties, trade unions, sporting and special interest clubs.

com.au

For commercial entities, such as companies (with ACN as registered through ASIC), and businesses (registered with state governments).

net.au

For commercial entities, such as companies (with ACN as registered through ASIC), and businesses (registered with state governments).

id.au

For individuals who are Australian citizens or residents.

org.au

For charities and non-profit organisations.

 
Decided to start your own business? This helpful video explains how to register a business name, obtain a domain name and check for trademarks or licenses you may need.

Before you register a Domain Name…

Domain name registration is not the first step you should take, you’ll need to go through a few other steps first including registering your for an Australian Business Number.

The domain name is an integral part of your online marketing strategy but it’s only a part of your overall business marketing strategy.