Chrome's New Update: Transforming SEO and Security for Workspace Users.
7 ways to spot scam and phishing emails
Ever doubted an email's authenticity? You're not alone. Scammers target small business emails, but don't worry, we've got you covered. Learn to spot fakes: look at sender addresses, hover over links, and never rush into clicking. Remember, legitimate Australian businesses have ABN/ACN numbers, and always trust your instincts. Protect yourself and your brand with these easy tips. Stay informed, stay safe!
The power of websites to drive membership engagement and growth
Online is Easy crafts tailored membership management websites to streamline admin work and amplify advantages to your members. Elevate your membership proposition with robust online tools: a searchable member directory with maps, event scheduling and calendar, announcement boards, and seamless online payment integrations with automatic renewals. With SEO-optimised listings, we bolster your members' digital footprint, fostering additional online engagement and organic growth across any membership-driven organisation.
How do You Stay Safe Online: an update on password managers.
How safe is your password? With enough time, nothing is unhackable, in fact, when quantum computing gets better, all bets are off. Until then, keep your passwords over 8 characters using a mixture of uppercase, lowercase, numbers and symbols and stop using your web browser to store them for you. The best option is to get an encrypting password manager that will manage your security for you across all your devices.
SQSP vs. MailChimp: Email Marketing and Legalities Unraveled
Unveiling the Epic Email Campaign Showdown: SQSP vs. MailChimp! As we celebrate 9 successful years in business with MailChimp, we're now experimenting with SQSP Campaigns. In this blog, we dive into their distinct advantages and limitations. Plus, gain valuable insights into crucial legalities for email marketing compliance, as per Australian privacy laws. Get ready to choose your ultimate email marketing champion and rule your campaigns like a pro!
Get found online, tech tool tips, podcast crushes & more!💃🏼
Upgrade to Google Analytics 4: Unlock the Power of Enhanced Insights
On 1 July 2023, Universal Analytics (UA) properties go silent. But fear not! GA4 is here to revolutionize your data game. With a new data model, cross-platform tracking, machine learning, and enhanced privacy controls, it's the future of analytics. Say goodbye to tedious coding with Google Tag Manager, the ultimate marketing tag solution. Upgrade to GA4 and Tag Manager and seize the power of enhanced insights in digital marketing.
Protect Yourself from Cybercrime: The Power of Two-Factor Authentication.
Protecting your digital information is more important than ever. Cybercrime is on the rise, but there's a powerful defence: two-factor authentication (2FA). It adds an extra layer of security beyond passwords, significantly reducing the risk of unauthorised access. In this blog post, we'll explore the importance of 2FA and guide you through activating it for your online accounts. Strengthen your digital defences and keep cyber threats at bay.
The 5 pillars of Digital Strategy success.
Anthony founded Online is Easy in 2014. Our mission is to empower small businesses to make a stronger impact through digital transformation and innovation. Like building a house from the foundations to the roof, we’ve broken the process of building a best practice digital footprint down into 5 key steps.
Email hacking: is your business protected?
While there are many ways that cybercriminals come at us, one of the most fundamental ways is through your email account, with Business Email Compromise (BEC) costing an average of $39,000 for a small business and $88,000 for a medium business per cybercrime report! Your email is the key to the rest of your digital footprint so if a cybercriminal gets you here, there can be a domino effect on your privacy! Learn more about how to spot fraud, stop hacker from using your online brand and view the options we offer to support you.
Save up to $1,200 on Digital Tools!
The Victorian Government is running The Small Business Digital Adaptation Program that is offering a rebate up to $1,200. Products available through the program can help sole traders, micro and small businesses improve their cashflow, increase productivity, attract customers, and assist them to tell their story. We know starting a business and/or digital tools can be intimidating and confusing for people who don't know where to begin their journey. We specialise in business coaching, digital marketing, website designs and have worked with hundreds of startups and established small businesses around Australia. How can we help you?