Selecting the search bar will open a new window for you to search and buy a domain name in our secure console.
Decided to start your own business? This helpful video explains how to register a business name, obtain a domain name and check for trademarks or licenses you may need.
Before you register a Domain Name…
Domain name registration is not the first step you should take, you’ll need to go through a few other steps first including registering your for an Australian Business Number.
The domain name is an integral part of your online marketing strategy but it’s only a part of your overall business marketing strategy.
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Domain names explained.
Are you planning on marketing your business overseas? Is your market local, national or global? Answering these questions will help you decide on a suitable Top-Level Domain (TLD).
A Top-Level domain (TLD) is one of the domains at the highest level in the hierarchical Domain Name System of the Internet. As of June 2020, the root domain contains 1,584 top-level domains. The most common TLDs are .com, .org, .net, .gov, .biz and .edu. These common TLDs often have guidelines, but they are generally available to any registrant, anywhere in the world.
ccTLDs are Country Code TLDs and they represent specific geographic regions or countries, for example Barbados is .bb, Denmark is .dk and Australia is .au. Restrictions apply to registring .au, in general, registrants must be Australian and registration is overseen and regulated by the .au Domain Administration Ltd (auDA).
Your choice of TLD and/or ccTLD depends on the markets you wish to access and it will affect your Search Engine Optimistaion (SEO) as to wether you’re found on the first page of a Google Search or buried on page two or further!
In general, if you are doing business for profit in Australia, you would choose .com.au domain because you will rank higher in a Australian Google Searches and you gain the credibility that goes with the registration restriction of having a .au ccTLD.
See a graphic that explains the domain name ccTLD stucture here →
Why .au?
If you run an Australian business you should register a .au domain name.
The .au namespace instils trust in Australian customers, signalling a local connection when they visit your site. Registration involves verification, ensuring only Australian businesses benefit from .au domains. This not only assures customers of your Australian identity but also enhances your website's credibility with Google, positively impacting search rankings.
With over 3 million .au domain registrations, businesses like yours, based in Australia, leverage this platform to engage and resonate within the local market. A .au domain authenticates your Australian presence, facilitating genuine connections with your audience.
A .au domain name allows your business or organisation to be authentically Australian.
How do I choose the right .au domain for me?
Selecting the perfect .au domain name is crucial for establishing a robust online presence. Opt for names that are concise, easy to remember, and accurately reflect your brand or organisation.
Familiarise yourself with the .au Licensing Rules to ensure your eligibility for registration. Then, utilise the WHOIS tool to check availability.
Once you've settled on an available .au domain, complete the registration process online with Online is Easy. We are a reseller of one of the 20+ auDA accredited registrars and offer you local, Australian service and a simple domain platform that doesn’t confuse you or push you into uneccesary upsells.
(info from auda.org.au - PDF download)
Selecting the search bar will open a new window for you to search and buy a domain name in our secure console.
What are the .au domain options?
asn.au
For incorporated associations, political parties, trade unions, sporting and special interest clubs.
com.au
For commercial entities, such as companies (with ACN as registered through ASIC), and businesses (registered with state governments).
.au direct
.au direct names - e.g. yourbrand.au - will be open to anyone with a connection to Australia. Launching 24 March 2022.
net.au
For commercial entities, such as companies (with ACN as registered through ASIC), and businesses (registered with state governments).
id.au
For individuals who are Australian citizens or residents.
org.au
For charities and non-profit organisations.
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Do you still need more information?
What to do before you register a web address
How to choose the right web address
How to register your web address
Here are some links to educational resources that will help you understand domain names and how they fit into your business plan. Do some research before you buy so that you are in control of your digital strategy from the outset. Please don’t hesitate to contact us obligation free for information and advice on best practice.
Find support from the Victorian Government with a variety of grants, tools and assistance available to help individuals and businesses.
A good web address is one that people are searching for online. Use the Google Trends tools to check high search terms.
Online is Easy are an Associate Member of the .auDA and a reseller of an Australian accredited registrar. We provide local Australian customer support.
