Online is Easy Blog/Article List:
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Protect your small business from fraud. Learn why your Squarespace website is safe from the 'compliance audit' catfishing scam. Adopt 3 simple habits to spot phishing every time.
Anthony founded Online is Easy in 2014. Our mission is to empower small businesses to make a stronger impact through digital transformation and innovation. Like building a house from the foundations to the roof, we’ve broken down the process of building a best practice digital footprint down into 5 key steps.
Feeling overwhelmed by cyber threats and technology? New reports show you're not alone. Discover 5 simple steps for regional Australian businesses to enhance security and reduce stress in 2025, letting you focus on what you do best - run your business.
#SmallBizAU #CyberSecurity #Technostress
Google Workspace gets a brain boost with Gemini AI! With Online is Easy, your Aussie Google Cloud Partner, we’ll help your business unlock its full potential.
#GoogleWorkspace #GeminiAI #SmallBusinessAustralia
Google's decision to roll back DEI hiring goals sparks global discussion. As a small business-focused Google Partner, we explore the implications for workplace inclusivity, the tech industry's broader DEI retreat, and why businesses must balance ethical values with operational needs.
#DiversityInTech #SmallBusinessInsights #GoogleDEIPolicy
Living the #digitalnomad dream, I'm off on a European adventure! My incredible team has your back while I'm gone. Remember, success isn't just about work; it's about balance.
#worklifebalance #smallbusiness
Don't panic if you're facing the "2-Step Verification policy" error on your Google account! This quick guide shows you how to fix it and regain access in no time.
#2StepVerification #GoogleSecurity #AccountAccess
Apple's iPhone and Google's Workspace are two powerful tools. But when combined, they can transform the way you work. This article explores the key apps and strategies to seamlessly integrate Google Workspace into your iPhone workflow, unlocking new levels of efficiency and collaboration.
#GoogleWorkspace #iPhoneProductivity #DigitalTransformation
Discover the art of Search Engine Optimisation (SEO) with our simple and effective strategies for on-page, off-page, and social SEO, tailored for impactful online presence in 2024.
#SEOExcellence #DigitalStrategy #OnlineVisibility
Unveil Google Chrome's update: an SEO surge, enhanced security, and a sleek interface, fine-tuned for Google Workspace efficiency to celebrate Chrome’s 15th birthday.
#GoogleWorkspaceUpgrade #ChromeSEOSurge #DigitalSecurity
Ever doubted an email's authenticity? You're not alone. Scammers target small business emails, but don't worry, we've got you covered. Learn to spot fakes: look at sender addresses, hover over links, and never rush into clicking. Remember, legitimate Australian businesses have ABN/ACN numbers, and always trust your instincts. Protect yourself and your brand with these easy tips. Stay informed, stay safe!
Online is Easy crafts tailored membership management websites to streamline admin work and amplify advantages to your members. Elevate your membership proposition with robust online tools: a searchable member directory with maps, event scheduling and calendar, announcement boards, and seamless online payment integrations with automatic renewals. With SEO-optimised listings, we bolster your members' digital footprint, fostering additional online engagement and organic growth across any membership-driven organisation.
How safe is your password? With enough time, nothing is unhackable, in fact, when quantum computing gets better, all bets are off. Until then, keep your passwords over 8 characters using a mixture of uppercase, lowercase, numbers and symbols and stop using your web browser to store them for you. The best option is to get an encrypting password manager that will manage your security for you across all your devices.
Unveiling the Epic Email Campaign Showdown: SQSP vs. MailChimp! As we celebrate 9 successful years in business with MailChimp, we're now experimenting with SQSP Campaigns. In this blog, we dive into their distinct advantages and limitations. Plus, gain valuable insights into crucial legalities for email marketing compliance, as per Australian privacy laws. Get ready to choose your ultimate email marketing champion and rule your campaigns like a pro!
In this blog post (and mail out), there’s help with your Google Analytics 4 transition, two people that I have a professional crush on doing awesome podcasts, a digital tool I'm trialing and a notice from Squarespace about their discontinuing integration with Google Business Profiles.
On 1 July 2023, Universal Analytics (UA) properties go silent. But fear not! GA4 is here to revolutionize your data game. With a new data model, cross-platform tracking, machine learning, and enhanced privacy controls, it's the future of analytics. Say goodbye to tedious coding with Google Tag Manager, the ultimate marketing tag solution. Upgrade to GA4 and Tag Manager and seize the power of enhanced insights in digital marketing.
Protecting your digital information is more important than ever. Cybercrime is on the rise, but there's a powerful defence: two-factor authentication (2FA). It adds an extra layer of security beyond passwords, significantly reducing the risk of unauthorised access. In this blog post, we'll explore the importance of 2FA and guide you through activating it for your online accounts. Strengthen your digital defences and keep cyber threats at bay.
While there are many ways that cybercriminals come at us, one of the most fundamental ways is through your email account, with Business Email Compromise (BEC) costing an average of $39,000 for a small business and $88,000 for a medium business per cybercrime report! Your email is the key to the rest of your digital footprint so if a cybercriminal gets you here, there can be a domino effect on your privacy! Learn more about how to spot fraud, stop hacker from using your online brand and view the options we offer to support you.
The Victorian Government is running The Small Business Digital Adaptation Program that is offering a rebate up to $1,200. Products available through the program can help sole traders, micro and small businesses improve their cashflow, increase productivity, attract customers, and assist them to tell their story. We know starting a business and/or digital tools can be intimidating and confusing for people who don't know where to begin their journey. We specialise in business coaching, digital marketing, website designs and have worked with hundreds of startups and established small businesses around Australia. How can we help you?
Australia’s .au direct domain is launching soon. Known as a country code top-level domain, or a ccTLD, there are many reasons why businesses should consider obtaining their .au direct domain name. Anthony Mayer, Digital Strategy Consultant from Online is Easy looks at 4 reasons to get the .au country code domain.
Coming March 2022. .au direct names - like onlineiseasy.au - will be open to anyone with a connection to Australia. It's a shorter, simpler domain name that will be available as a new option for Australian Internet users.
To be eligible for a .au direct name you must have a verifiable Australian presence, which includes being a citizen or permanent resident, or being an organisation registered in Australia.
I get that the topic of domain name registration is quite dry and misunderstood by many small businesses, however, it’s one of the underrated corner stones of an effective online identity. Your domain name forms a part of your intellectual property (IP), it builds brand recognition and credibility. It is the root of a strong online presence that then branches out to custom email and a website - fundamental tools in an effective digital strategy. A domain name is one of the things that can mean the difference between your emails getting read and clicked on or added to SPAM and deleted.
In simple terms, we work with the Squarespace CMS SaaS as their platform takes care of the technical aspects, provides support, and offers more features, making website management simpler, more secure and efficient.
Pride 2019 marks the 50th anniversary of the New York Stonewall Uprising and a half-century of LGBTQIA+ liberation. Squarespace are proud to build products that help queer artists, businesses and organizations shine all year round and so is Online is Easy.
Starting on 2 April, 2019, G Suite Basic Edition will increase by $1 (from $5 to $6 per user/month) and G Suite Business Edition will increase by $2 (from $10 to $12 per user/month), or the local currency equivalent where applicable.
If you're not sure, there's no reason why you can't register both and then redirect one to the one you think most represents your business? You can look up and register domain names directly through the Online is Easy Store.
Start 2026 with a reality check. Is your most important digital asset set up correctly and secure? A domain name is more than just a web address; it is your digital foundation. Learn how to ensure your domain isn't taken from you, hijacked by your competitor, or held back from branding your business professionally. Understand why .au is the gold standard globally for online trust.
#SmallBusinessAU #DigitalStrategy #DomainNames #OnlineisEasy