How safe is your password? With enough time, nothing is unhackable, in fact, when quantum computing gets better, all bets are off. Until then, keep your passwords over 8 characters using a mixture of uppercase, lowercase, numbers and symbols and stop using your web browser to store them for you. The best option is to get an encrypting password manager that will manage your security for you across all your devices.
Unveiling the Epic Email Campaign Showdown: SQSP vs. MailChimp! As we celebrate 9 successful years in business with MailChimp, we're now experimenting with SQSP Campaigns. In this blog, we dive into their distinct advantages and limitations. Plus, gain valuable insights into crucial legalities for email marketing compliance, as per Australian privacy laws. Get ready to choose your ultimate email marketing champion and rule your campaigns like a pro!
On 1 July 2023, Universal Analytics (UA) properties go silent. But fear not! GA4 is here to revolutionize your data game. With a new data model, cross-platform tracking, machine learning, and enhanced privacy controls, it's the future of analytics. Say goodbye to tedious coding with Google Tag Manager, the ultimate marketing tag solution. Upgrade to GA4 and Tag Manager and seize the power of enhanced insights in digital marketing.
Protecting your digital information is more important than ever. Cybercrime is on the rise, but there's a powerful defence: two-factor authentication (2FA). It adds an extra layer of security beyond passwords, significantly reducing the risk of unauthorised access. In this blog post, we'll explore the importance of 2FA and guide you through activating it for your online accounts. Strengthen your digital defences and keep cyber threats at bay.
While there are many ways that cybercriminals come at us, one of the most fundamental ways is through your email account, with Business Email Compromise (BEC) costing an average of $39,000 for a small business and $88,000 for a medium business per cybercrime report! Your email is the key to the rest of your digital footprint so if a cybercriminal gets you here, there can be a domino effect on your privacy! Learn more about how to spot fraud, stop hacker from using your online brand and view the options we offer to support you.
The Victorian Government is running The Small Business Digital Adaptation Program that is offering a rebate up to $1,200. Products available through the program can help sole traders, micro and small businesses improve their cashflow, increase productivity, attract customers, and assist them to tell their story. We know starting a business and/or digital tools can be intimidating and confusing for people who don't know where to begin their journey. We specialise in business coaching, digital marketing, website designs and have worked with hundreds of startups and established small businesses around Australia. How can we help you?
Australia’s .au direct domain is launching soon. Known as a country code top-level domain, or a ccTLD, there are many reasons why businesses should consider obtaining their .au direct domain name. Anthony Mayer, Digital Strategy Consultant from Online is Easy looks at 4 reasons to get the .au country code domain.
Coming March 2022. .au direct names - like onlineiseasy.au - will be open to anyone with a connection to Australia. It's a shorter, simpler domain name that will be available as a new option for Australian Internet users.
To be eligible for a .au direct name you must have a verifiable Australian presence, which includes being a citizen or permanent resident, or being an organisation registered in Australia.
I get that the topic of domain name registration is quite dry and misunderstood by many small businesses, however, it’s one of the underrated corner stones of an effective online identity. Your domain name forms a part of your intellectual property (IP), it builds brand recognition and credibility. It is the root of a strong online presence that then branches out to custom email and a website - fundamental tools in an effective digital strategy. A domain name is one of the things that can mean the difference between your emails getting read and clicked on or added to SPAM and deleted.
